Founded in June 2002 with a registered capital of RMB50 million, and as a holding subsidiary of BTG Hotels, Beijing Shindom Chain Hotels (“Shindom”) operates many budget chain hotels. Shindom became the first domestic chain hotel to pass ISO9001 quality management system certification in 2003 and was designated as the hotel brand for central government agencies in 2007. Shindom now has nearly 30 chain hotels with locations in Beijing and neighboring district and is still expanding.
Targeting the domestic mass accommodation market and adopting a modern chain operations with a "Six Unified Principles" management mode, Shindom, adheres to the policy of "making customers satisfied and creating a home for guests“. Shindom strives to create a warm and comfortable home for Chinese and foreign guests and Shindom's staff with sincerity, love, and devotion. Devoted to cleanness, convenience, economy, comfort, and security, Shindom offers guests fast, convenient, considerate and standard services.
By implementing its brand operation strategy, Shindom will develop a brand series consisting of high, medium, and low-end hotels (Shindom business hotels, Shindom express hotels and Shindom inns, respectively). Shindom strives to expand from Beijing to the region around the Bohai Bay through various means and aims become a domestically renowned budget hotel brand.